Vision

At ATX Nation, we specialize in building purposeful relationships with partners who want to bring their vision to this community and the world. Of course, it helps when so many of your partners live in a community like Austin where innovation and purpose is highly valued. We have decades of experience working for international and national advertising agencies on clients including Mercedes, BMW, BMW, AT&T, Chase Manhattan Bank, and many more. Today, we combine that experience with all the latest technology tools and platforms to create work that makes a difference for partners without costing them a fortune.

Our goal is to be the best for our partners. It’s an idea shared by many smart companies today. 

Regardless of size, it’s still all about uncovering what your partners do better than anyone else and building engaging relationships with their audience to build their business and brand.

We place value on all stakeholder relationships and believe that success unshared is failure.

Ralph Yznaga ATX Nation

Ralph Yznaga is a results-driven creative director with a robust background in digital marketing. As the founder and creative force behind ATX Nation, Yznaga has consistently demonstrated ability to lead cross-functional teams, develop compelling campaigns, and drive business growth through a blend of strategic vision and creative excellence.

With a deep understanding of both creative direction and technical execution, Yznaga spearheads the publication and creatiion of three leading food and lifestyle magazines—Edible Austin, Edible Houston, and Edible San Antonio. His expertise in digital platforms, brand development, and social media strategy has significantly enhanced audience engagement, spotlighting local and sustainable food producers, chefs, and artisans.

Yznaga’s career spans notable roles at top-tier advertising agencies, including GSD&M and Lowe Worldwide, where he created successful campaigns for national and international brands like Mercedes, 3M, and Southwest Airlines. His creative leadership has not only tripled agency billing but also played a pivotal role in the successful sale of MOSAK Advertising.

His technical proficiency spans a wide range of tools, from advanced design software like the Adobe Creative Suite to web platforms such as WordPress, HubSpot , ChatGPT, Meta.ai, MailChimp and many more. Yznaga’s deep experience in managing brand identities across digital and traditional platforms, coupled with his passion for storytelling, makes him a sought-after expert in the digital marketing landscape. Contact him at ryznaga@atxnation.com or 512-413-7615.

Ronnie Steck atxnation.com Austin marketing

Ronnie Steck is a proven skilled and experienced marketing and advertising professional with more than 28 years advertising agency and corporate branding experience leading national, regional, and local marketing programs on behalf of some of the world’s leading organizations—emphasis on brand strategy, building relationships and team leadership.

His successful experience includes both B2C and B2B marketing disciplines and spans such industries as quick service restaurants (QSR), luxury automotive, energy, hospitality, consumer goods, home products, homebuilders, gaming, broadcasting, healthcare, architecture, urban planning and retail entertainment.

Strengths include strong problem solving, interpersonal communication, public speaking, client relations and presentation skills. Contact him at rsteck@atxnation.com or 512.415.3024.